San Antonio Independent School District (SAISD) partnered with Stirista to develop an enrollment-focused email campaign design to attract families from the San Antonio area and neighboring areas. The challenge was communicating what makes their school district different from traditional schools, and doing it quickly and compellingly through email.

I led the creative direction and visual design by translating some of their brands into a compelling, conversion-focused email experience. I used strong visual hierarchy around key enrollment messages, all while using creatives that aligned with SAISD brand guidelines. The email campaign generated strong engagement through clear calls-to-action to encourage families to schedule a tour.