Arrow Scrap is a well-established recycling company based in New York. Arrow’s aim is to recycle all types of scrap metal and electronic waste in a secure, efficient, and environmentally responsible manner.

I took the lead role in creating a comprehensive and informative campaign focusing on their IT Asset Disposal (ITAD). This campaign succeeded in achieving greater exposure for ITAD services by effectively informing both current and prospective clients about the various types of methods they offer for secure data destruction. As a result, my efforts enhanced understanding and awareness of the importance of data security and the available solutions.

Performance Results:

• Average Email Open Rate at 10.6%

• Average Click-Through Rate at 11.9%.